Chicago Public Library Strategic Plan Prep

Education
Written By HALT Creative

Clients: Chicago Public Library

Partners: Treacy & Co.

Challenge: Chicago Public Library (CPL) celebrated its 150th anniversary in 2023 and continues to evolve as a resource for Chicagoans.  In recent years, CPL underwent several changes, including a new leadership team, a post-pandemic shift in how people use the library, and key planning efforts, including an equity and capital plan. CPL’s current strategic plan concludes in 2024. Before undergoing the strategic plan, the CPL executive team wants to ensure that all stakeholders are grounded in the organization’s strategic vision and ensure that the initiatives are coordinated and framed appropriately for its key stakeholders, especially CPL employees.

 

Action: With support from a pro bono team from Treacy & Co and Civic Consulting Alliance in fall 2023, the executive team completed pre-visioning work to refresh CPL’s positioning and messaging. This included socializing the content across employees and external groups including the Board of Directors, CPL Foundation, and the Mayor’s office.

 

Result: Chicago Public Library has a clear articulation of its mission, vision, values, strategic priorities, and capabilities that will drive thoughtful stakeholder engagement and organizational planning as part of its next strategic planning process.

HALT Creative

HALT CREATIVE IS AN AWARD-WINNING, WOMAN-OWNED AGENCY FOUNDED IN 2017.

While many think that design should blend seamlessly into everyday life, we believe that good design cuts the noise of a busy world and creates an experience your audience can’t help but stop and appreciate.

A well-told story sparks the imagination, excites the mind, and inspires action. Often the doorway to that story is a visual design that catches the attention of your customers, clients, and partners.

We combine imagery, color, composition, and text to tell your story as passionately and effectively as possible.

HALT, because good design should stop you in your tracks.

https://haltcreative.com
Previous

Chicago Public Library Resource Analysis
Next

CPS Strategic Plan